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p15759coll32

About this collection

This digital collection highlights a selection of rare and unique lobby cards in the library's Core Collection Production Files. The lobby cards in the collection date back to 1913. Early lobby cards were duo-tone, but by the 1920s, studios began to hand-tint lobby cards, creating attractive, color-enhanced illustrations of scenes from black-and-white films. Though various sizes have been used through the years, most lobby cards are 11” x 14” and are printed on lightweight card stock. A lobby card set was displayed in a movie theater’s window and intended to attract a passerby into the theater. While lobby cards were discontinued in the mid-1980s in the United States, they are still printed for use in other countries today. 

   

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